Slides for my talk “How organisations can harness the power of Web 2.0?” at Nasscom
A couple of weeks back, I gave a talk at Nasscom (New Delhi) titled “How organisations can harness the power of Web 2.0?” This was attended by some 25-30 folks from Nasscom’s member companies. The presentation was focused on the marketing & social media aspects of Web 2.0, and the kind of opportunities Web 2.0 is throwing up for companies, irrespective of whether their own work is co-related to it. Amongst the audience were a few techies, but the majority consisted of budding entrepreneurs and marketing/PR folks working in mid to large sized companies.
I feel the following are four distinct way in which Web 2.0 can impact any organisation (and not necessarily technology companies).
- Advertising / Brand-building through social networks & communities
- Social Media/PR through blogs
- Direct Sales (through advertising or lead generation)
- Mediated Market Research
And as the slide deck (below) will show, there’s a fair bit of activity happening in India on those fronts.
Enterprise 2.0 is another big area where Web 2.0 can have signficant impact on organisations, though it is internally focused on productivity gains through the use of tool/platforms that Web 2.0 has spawned.
Check out the video from this event (its bulky and takes a fair bit of time to download)