IIT Roorkee talk- Conducting a Market Study & Developing the Business Model
I gave a talk last Saturday at IIT Roorkee titled - ‘Conducting a Market Study & Developing the Business Model’. This was as part of a lecture series that is being organized by EDC (the Entrepreneurship Development Cell) at IIT Roorkee. The talk was about a generic approach to conducting product feasibility studies and the way to go about developing the business model. I fell back upon our slideshare experience to explain some of the points in the presentation. The slides from the talk are shared below.
Roorkee incidentally, is India’s oldest engineering school and it was taken into the IIT fold in 2001. Before the talk, I had some time to spare and I spent that time going around the campus and took some snaps with my mobile camera (shared below).
Its great to see how most engineering & MBA schools in India now have an entrepreneurship cell and are making efforts at promoting it. This certainly was not the case a decade ago (when I graduated from engg).

4 comments
Is COEP(College of Engineering Pune) 2nd oldest engineering college of country?
it celebated 100/150+ years or so recently
I appriceate your’s market view . but i want how to anlyze these data module for market research.
i am bio satistician i want know this if any product test in market what is detail methods of screening. if you know then please suggest me .
thanking you
Very nice!!
sir,i am interested to be an entrepreneur so wanted some support from a person who is into entrepreneurship.So will u guide me in my journey
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